Choosing between SEO and SEM is one of the profound problems website developers have. These two vary in many ways to achieve a similar goal. SEO is more popular than SEM, especially among digital marketers and writers. SEO, also known as search engine optimization, helps drive great traffic to a business. Sites such as digital marketing agency Denver use it as one of the most useful digital marketing tools.
SEO, as the name implies, is what helps search engines like Yahoo!, Goggle, and Bing determine the rank of search results.
A study shows that 75% of search engine users don’t scroll past the first page, and the first result gets 33% of traffic. SEO works with certain rules on how to make a website more readable to search engines. Site usability, backlinks, and web design are some of the rules.
Keywords are the most essential. They give clues to search engines on how to read a website, search engines, in return, crawl these clues to skim pages, and determine how good a match is to a search query.
Benefits of SEO
It creates brand awareness. The first search result gets 33% of traffic, and 75% of users never scroll past the first page. The higher a website ranks, the more people click on it, the more awareness it creates.
Why SEO matters
SEO filters result when a user searches for a particular keyword. Users trust search engines to bring out relevant sites first before the less important ones. SEO keeps a website in the running.
What is SEM
SEM, also known as search engine marketing, was in use until the initiation of SEO. It can be said that SEO was carved out from SEM. SEM is still in use today without being noticed by some people.
SEO and SEM share a similar way of making a website more visible to browsers. SME deals more with gold fashion, paid marketing, green stuff, and money.
How does SEM work?
SME covers the loopholes of SEO, popularly known as a paid advert. A good example of this is Google AdWords. A fixed price is paid to the search engine to put up an advertisement for a specific keyword search. Another example is Facebook banner ads.
Benefits of SEM
Buying advertising space in search engines gives a business a great heads-up, especially if it’s a new business that hasn’t started using SEO, like digital marketing agency Denver.
Why SEM matter
SEM is the most crucial web traffic driver. It targets a set audience who is already aware of what a website offers and is interested in it.
Conclusively, SEO and SEM are important to search engines. A website owner considers which is best for him and will give him his desired audience. Sites of leading digital marketing agency Denver use SEO because there are many proficient SEO writers on the board.