Wouldn’t it be a dream job to spend all day on Facebook? Sharing photographs, commenting on threads, and having a good laugh would be a terrific way to earn a good living. There are many white label social media agencies that offer digital marketing solutions to businesses.
Despite popular belief, the role of a truly professional social media manager entails much more than wasting time on social media networks. The top social media managers have honed a set of talents that have taken a long time – and a lot of effort – to perfect.
Let’s look at some of the most common beliefs and misunderstandings about outsourcing social media management.
It’s a low-Pressure job
Consider how stressful social media can be when used just for personal purposes, then double that by ten. Social media managers have complete control over a company’s brand image. That means large bucks, a high-pressure job that requires results and a continuously altering marketing approach. We live in a fast-paced world where platforms change, strategies change, and even ROI is frequently re-evaluated. The finest social media managers stay ahead of the curve and on top of these developments to keep their clients from falling behind.
Outsourcing Partners are Untrustworthy
According to a Deloitte report, 78 per cent of business owners are satisfied with their connection with their outsourcing digital marketing partners. While someone may have a bad experience with one partner, this does not mean that all outsourcing services are untrustworthy. Today’s outsourcing sector has evolved to reflect the quality and exceptional performance. You can locate an outsourcing partner with whom you can build a long-term connection. Simply conduct prior research, review their experience and previous projects, request references, and speak honestly to discover a reliable digital marketing partner.
Outsourcing is only available to large businesses
It is one of the most serious blunders in the outsourcing sector. However, evidence shows that this is completely incorrect! Even in 2014, almost 60% of UK SMEs used outsourced digital marketing services for their business. Another 65% used outsourced staffing to tackle the challenges of sourcing specialized employees. Outsourcing is adaptable and may be tailored to the demands of both large and small-scale industries. If you own a small business, you will have a small team working for you, whereas huge corporations would have a larger workforce. That is the only distinction!
Cultural differences are unsolvable
Hiring an outsourcing digital marketing firm from another country may indeed raise cultural differences. It can be remedied by having an advisor who can guide your outsourcing partner’s culture. Another option for overcoming this problem is to form a partnership with an outsourcing business that is closer in terms of cultural differences and distance (distance is not a major factor here since digital marketing is done virtually). It is also worth noting that today’s global working culture is not limited to specific countries or cultures. Outsourcing firms based in the Baltic States (Lithuania, Latvia, and Estonia) are successfully carrying out activities from nations such as the United States and the United Kingdom. So there’s no need to be concerned about cultural differences!
Outsourcing digital marketing services have been able to dispel almost all of the myths and disinformation that have surrounded it in recent years. You now have the information and data to make your own decision!