In 2019, the mobile gaming industry hit 68.5 billion dollars increasing its investment.
With the rising number of mobile games, the possibility of users leaving the game, or giving negative feedback upon issues increases. The eye-catching mobile game requires extensive development including pre-launch testing, a captivating UI\UX design, considering user feedbacks, constant update of app features.
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Here are 6 interrelated challenges mobile game developers face during the app development. The recommended solutions will help you to increase user acquisition and revenue in the cut-throat competition. This is a list of celebrities with followers on instagrams.
1 Feature Creep
Often developers are full of crazy ideas to add their game. This ends up developing a complicated app. Adding too many features can deviate from a core motive. Adding too many features deviate apps from a core motive and fail to fulfill functionalities.
With the iterative approach launch your mobile game app in phases to go with the major features at first. It is also important to test your app with the right testers to see your needed features prelaunch. Check this list of sites.
2 Effective Management of Finance
From the development of the app to advertising it, targeting the audience a mobile gaming app requires a certain amount of financing. We will cover the target audience issue a bit later. You need to keep a balance between cost and revenue.
From the cost-cutting side, crowdtesting can reduce your tech and QA costs in the initial phase resulting in the efficient management of your budget.
The most common revenue generation models are in-app purchases, paid subscriptions, CPI, and ads. You need to set a revenue generation plan based on game type, target audience, and OS gamers use which brings to the next challenge…
3 OS Fragmentation
Fragmentation occurs when choosing the wrong OS platforms or their versions. You need to focus on the platform where the target audience uses the most, which are mainly iOS and Android, and will not create additional OS fragmentation issues. You can use both iOS and Android if you can, but we recommend starting in one OS where the majority of your app users acquired and then use cross-platform tools for other OS based on the later demand.
4 Tech Maintenance
Another crucial challenge mobile game developers encounter is the non-performing of apps during the play. Periodically updating the app creates additional issues.
Test! Test! Test! Do not limit your testing process to your in-house QA testers. Better prepared testing will improve your reputation and generate positive feedback from gamers. There are several ways to test your mobile app. You can reduce your testing time and cost with crowdtesting on multiple platforms.
5 User Retention
The ultimate goal of your mobile gaming app is to acquire the interested users in your app. But due to the distinct reasons, users get away from using apps. The most common reasons are exhausting ads in the middle of the game, bugs, lack of a user-friendly interface. Design a compelling user interface that considers screen resolution and engages users. Gamers quickly get annoyed with long wait times within sessions, bugs causing loss of their progress, poor sound setting, etc.
The market is saturated with game providers offering mobile games with lots of enticing features and design. You need to consider user feedback and come up with new and desired features, updated levels.
Mobile game testing will give you comprehensive reports on why users uninstall or give low ratings to your mobile app. Crowdtesting also helps to target the right users with a vast amount of
real tester feedback.
6 Underrepresentation of Mobile Game
Game developers spend huge amounts of financing on app development, design but forget to retarget the app to the right users. You cannot wait for gamers to discover your amazing game by just relying on its performance. In this manner, NAMING is very important. App Store Optimization recommends choosing a name that indicates the game’s purpose.
Placing it in the right place where your target gathers makes marketing and revenue effective. So, cross-promotion on other mobile game apps seems effective to acquire new users and retain previous users as well. Gaming ads need to be personalized based on user experience and encourage users to engage with other features or events. Click on quizsite.com.
The end goal of mobile game development is to turn interested gamers to your in-app users and monetize their experience. Which challenge are you going to take first? Leave a comment on which recommendation you prefer the most.
