As an Amazon agency, sellers and brands often grapple with whether to opt for full-service or specialised support for their Amazon ventures. To make an informed choice, you must understand the two approaches. This article explores the distinctions between full-service and specialised Amazon support, helping you determine which option might be best for your unique needs.
Full-service amazon support – A comprehensive approach
As the name suggests, full-service Amazon support is an all-encompassing approach to managing an Amazon business. When you partner with a full-service Amazon agency, you gain an external team that handles every aspect of your Amazon presence. A holistic approach helps companies to focus on their core competencies while allowing Amazon to handle the intricacies. Critical components of full-service Amazon support typically include:
- Account management – Overseeing the day-to-day operations of your Amazon account, ensuring compliance with Amazon’s policies, and managing seller performance metrics.
- Product listing optimisation – Creating and optimising product listings with compelling copy, high-quality images, and relevant keywords to improve visibility and conversion rates.
- Inventory management – Monitoring stock levels, forecasting demand, and managing replenishment to avoid stockouts and overstock situations.
- Pricing Strategy – Implementing dynamic pricing strategies to remain competitive while maintaining profitability.
- Advertising management – Developing, executing, and optimising Amazon PPC campaigns across various ad types (Sponsored Products, Sponsored Brands, Sponsored Displays).
- Brand protection – Monitor for unauthorised sellers, counterfeit products, and brand violations and take appropriate action when necessary.
- Customer service – Managing customer inquiries, feedback, and reviews to maintain a positive seller rating and brand reputation.
- Performance analytics – Providing regular reports and insights on sales, advertising performance, and overall account health.
- Strategic planning – Developing long-term strategies for growth, including new product launches and marketplace expansion.
The primary advantage of full-service support is its comprehensive nature. It provides a cohesive strategy where all elements of your Amazon business work in harmony. This approach is particularly beneficial for more prominent brands or sellers with complex operations who want to optimise and align all aspects of their Amazon presence. Visit myamazonguy for a fantastic read.
Specialized amazon support – Focused expertise
Specialised Amazon support focuses on specific aspects of Amazon selling. This approach allows businesses to tap into expertise in particular areas while maintaining control over other operations. Specialised support can be an excellent choice for companies with in-house Amazon expertise but need additional support in specific areas. Typical areas of specialised Amazon support include:
- PPC management – Focusing solely on creating, optimising, and managing Amazon advertising campaigns to drive traffic and sales.
- Listing optimisation – Specialising in creating high-converting product listings through expert copywriting, keyword research, and A+ Content design.
- Brand protection – Monitor and protect your brand from unauthorised sellers, counterfeit products, and policy violations.
- International expansion – Providing expertise in launching and managing your products in new Amazon marketplaces worldwide.
- Product photography – Offering professional product imagery and video content creation services optimised explicitly for Amazon.
- Amazon SEO – Improving organic ranking through advanced keyword strategies and listing optimisation techniques.
- Inventory and supply chain management – Specialising in forecasting, reordering, and optimising inventory levels across Amazon’s fulfilment network.
The main advantage of specialised support is the depth of expertise it provides in specific areas. By focusing on a particular aspect of Amazon selling, these specialists offer cutting-edge strategies and insights that might not be available with a more generalised approach.
It’s worth noting that the choice between full-service and specialised support is sometimes binary. Many Amazon agencies, including ours, offer flexible solutions that combine elements of both approaches. This hybrid model allows businesses to tailor their support to their specific needs, potentially starting with specialised services and expanding to more comprehensive support as the relationship develops.
