One of the biggest mistakes masseurs make when they decide to start a business is not having a specialty in business. When people start their massage business, they are often concerned that they don’t have enough experience to specialize or that having a specialty will lead to a decrease in the number of clients.
There is nothing further from the truth!
Prosperity in this economy
Think about it from your customer’s point of view. Would you rather see someone who specializes in your particular problem, such as “losing weight”, or would you rather see someone who says their method can solve all problems?
The vast majority of people would prefer to see a 서울 홈타이 specialist because they assume (rightly or wrongly) that they will know more about their problem and how to help them overcome it. In such an economy, the best way to be successful in the massage business is to have a specialization.
What is a business specialty?
If you are starting your own business (or even expanding an existing one), the most important thing you can do is determine what you specialize in. Obviously this should be something that you are passionate about, but after that you can specialize in just about anything.
This could be a segment of your target market, such as children, women, or men, or a segment of your skills, such as hot stone therapy. It all depends on what you are passionate about and who you want to help.
Marketing and specialty of your business
Your business specialty is the backbone of ALL of your marketing. Without it, it becomes extremely difficult to tell people “what are you doing”. Many people start their massage therapy business thinking that as long as excellent services are provided, clients will refer them to others and build their practice that way.
The backbone of your business
I’ve heard many friends tell me about a fantastic meeting they just had with someone. When I asked them what it was, they said something like, “well, they were very nice because that’s what will improve my lymphatic flow.” Now while it makes sense to them, Joe Public is far from inspiring to try this man’s services.
After all, most people have no idea what “lymph” is and why they want it to flow. On the other hand, if they said something like, “They helped me lose 10 pounds just by doing a very light massage.” How many people do you think will be motivated to try these services now?
Branding for profit
If you need something to help you find a business specialization that you are passionate about and find the answer to the question “what do you do?” Then, like many others, you will benefit from a program like Awakening Insight’s Branding Yourself To Profit (TM).